Redken's philosophy on beauty powered by science
Beginning in 1960, Redken revolutionized the professional salon business by introducing the concept of protein reconditioning. Based on evidence that hair is composed primarily of proteins, and can absorb topically applied proteins, Redken developed new protein based products. Salons were suddenly able to condition hair internally and for the long-term rather than solely camouflage damage.
Redken soon began to develop patented protein technologies and now holds over 60 global patents on products and ingredients. In fact, Redken's two latest patents for protein technology are the basis for our haircare and styling lines.
Pureology Serious Colour Care provides the professional colourist and their clients the highest quality colour care products that enhance radiance, dramatically improve hair condition, and respect the environment while delivering Longer Lasting Hair Colour GUARANTEED!®
Pureology is committed to delivering 100% Vegan formulas that are inspired by nature. Our ZeroSulfate shampoos and ANTIFADE COMPLEX (R) technology help optimize colour retention.
*Products can be bought over the phone and taken with credit cards*